B2B e-commerce: 6 advantages
With the help of B2B e-commerce you offer your customers a user-friendly, self-service webshop. This has several advantages.
1. Growth in sales
Based on the online buying behavior, the online environment of your B2B webshop can be optimised in such a way that sales activities are encouraged. You collect valuable customer data and learn more about (potential) customers. With the right B2B e-commerce solution you can, for example, show your customers personal product offers or related products.
2. Save time and money
Want to increase your revenue and at the same time reduce costs? It is possible with a good B2B e-commerce solution. By automating inventory and relationship management, you save time and money. Manual entry and processing of orders is also a thing of the past!
3. Automated order processing
A B2B e-commerce shop can be synced with your order management system. This ensures that the processing and handling of orders runs smoothly. For example, payments are automatically processed, customers are automatically informed and the administration and customer 360 in your CRM system is updated. The entire order process therefore runs automatically!
4. More data, more knowledge
An integrated e-commerce solution makes it possible, for example, to view detailed statistics per B2B customer. This includes orders, repeat purchases and unfinished orders. This allows you to work in a much more targeted way, for example by improving the user experience of your e-commerce webshop or by offering personalised promotions.
5. Better support for B2B customers
Because you gain more insight into (customer) data, you can offer your B2B customers better support. Based on this data, you can optimise the user experience, if necessary, or show specific products to users. A great buying experience encourages your customer to buy again. With good online support and communication, you also reduce the work load for your support department.
6. SEO
Of course, every webshop wants to take advantage of the above B2B e-commerce benefits. However even when you have a perfectly integrated order management system, if your webshop cannot be found online, you will not reach many (new) customers. Therefore, do not forget to work on your SEO. Make sure your B2B e-commerce shop shows up in search engine results online when users search for your product, service or brand name.
