Do you need to replace your B2B e-commerce platform?
Have you ever examined whether your B2B e-commerce platform still meets the needs of your company and your customer? If not, it is a good reason to think about other options. Switching to a different – and better – platform is definitely worth considering! But how do you investigate whether switching is necessary?
Your current B2B e-commerce platform is not scalable
Is your company growing, but can your current B2B e-commerce platform not grow with it? All you want is an e-commerce platform that can meet your needs and those of your regular customers, dealers or partners. The more your business grows, the more complex these needs will become. Think for example of international expansion, a growing product portfolio and ever-changing customer needs. Therefore, keep a close eye on whether the current platform can handle the complexity of your growing business. Otherwise, it may be time to switch to a different platform.
Losing too much time and money
Your webshop has been running on a solid B2B e-commerce platform for some time. Top! Then you probably have experience with the maintenance costs involved. If your current platform is not scalable and cannot grow with your company, you will have to invest money to keep your webshop running. In that case, it may be better to migrate to a different platform.
Does your webshop run on a platform in which important features and workflows cannot easily be setup? Do not forget the time you spend with manual work, such as importing orders or manually entering all kinds of data. A waste of time, because this can (should) also be automated!
Buyer's experience is far from perfect.
The entire customer journey of a user must run smoothly, also in your B2B webshop. Can your e-commerce platform still guarantee customer needs? This is not the case for many companies and one of the reasons why they are switching from B2B e-commerce platform.
Of course you can also simply put the question to your partners and regular customers: what do they think of the website? If they miss important information, the ordering process is easy to go through, etc. Use their tips to optimise the user experience of your webshop. Does your current platform not have the options to respond to this? Then think about migrating to a different e-commerce platform.
Missing important features
If you want to optimally serve your B2B relations and offer a good online customer experience, it is important that certain features have been implemented in your webshop. Not only does this help speed up the ordering process, for example, but it also makes you less dependent on your support team. Important features you don’t want to miss include:
An extensive search function and good filters
Displaying company-specific prices, promotions and content
Relevant and extensive payment options
Are you missing one or more of these features or is the information on your webshop not always up to date? Then this might be the perfect opportunity to replatform.