Changing your B2B e-commerce platform
Does your B2B webshop still meet the needs of your company and the enduser?
Take a critical look at the e-commerce platform you use.
Does your B2B webshop still meet the needs of your company and the enduser? Take a critical look at the e-commerce platform you use.
Maybe you want to make the look and feel of your webshop better match your target group. Or does the existing B2B commerce platform not offer enough efficient tools. Other reasons why you could choose to switch to a different commerce platform include:
- The current platform works slowly and does not perform optimally
- The mobile environment is not user-friendly
- Your company is growing, but the capacity of your platform cannot grow
With these points in mind, you may find that it is indeed time to change your B2B commerce platform. But how to proceed? After all, you have been used to the familiar environment of your current platform for some time and you naturally want the migration to a new platform to run smoothly.
To be prepared is half the victory
That sounds like an open door, but you can quickly lose track of a large project. Therefore, increase your success by preparing everything as much as possible. Answer important questions upfront such as:
- What will the visual design look like and what must it meet?
- What is the customer journey?
- Do we immediately add new products and content?
- What is an appropriate order management system for my webshop?
- What functionalities does my platform currently lack?
As an entrepreneur you can prepare a lot yourself, but not everything. Therefore let yourself be advised and guided throughout the entire process. Thanks to knowledge and experience, specialists can find out how to use the latest techniques for your webshop and analyse what is best for your company.
Current platform functionality
Try to identify which functionalities you are missing in your current platform. Also ask others what they lack in terms of functionality in the b2b commerce portal. Two see more than one! In addition, everyone looks at your webshop with a different view, so that you receive feedback from different points of view. On the basis of this feedback, you can draw up a list and then see which B2B commerce platform best matches your webshop and needs.
Create a timeline
Last but not least: make a schedule in which you list your projects milestones in detail. After all, switching from one platform to another can take time. With a thorough planning and timeline, you can complete the transition within the desired time frame. Moreover, it offers guidance in case you have lost the overview during the project.
Ready to switch to a different e-commerce platform? Let your current keep running, while behind the scenes work is being done on a new webshop on a different platform. This way you will not miss any sales.
