We talked about the importance of user experience and easy navigation through web shops before. These are and will remain important pillars for B2B e-commerce, but we would like to highlight other important B2B e-commerce trends that will increasingly are important in the future.
B2B voice commerce
Voice assistants such as Google Assistant, Siri and Alexa are also increasingly used in B2B e-commerce. You say what you are looking for and you receive various search results on your smartphone. We all know this. But what if you could also go through the entire ordering process in a webshop “hands-free”? This would work particularly well for repeat purchases, as a user would then no longer need images or lengthy descriptions to make a decision.
This new trend is still upcoming, but there are steps you can take as a company to prepare yourself for this. Consider, for example, full integration with ERP, so that you can use customer data to support voice commerce.
Augmented en Virtual Reality
Where as a user in voice commerce you already know what you are looking for, AR and VR technology helps B2B customers to find the product they are looking for faster. Augmented and virtual reality are already a growing trend in B2C. People want to experience a product online quickly, easily and accurately, also in B2B e-commerce. With AR and VR, a user can easily try out a product virtually, ideal when you need tailor-made products, for example. Not only can you increase the conversion rate of your webshop, you will notice that the number of returns decreases, because a user can see exactly what is being bought.
Sustainable B2B e-commerce trends
While some B2C e-commerce companies are already trying to reduce their ecological footprint a bit more, it is expected that this “trend” will also continue with B2B companies. Some B2C web shops, for example, indicate that a shorter delivery time for products has more CO2 impact than a somewhat longer delivery time. However, it is still far from being the case that the majority of web shops communicate this. However, as more and more people are becoming aware of the environment and its problems, offering environmentally friendly options in a B2B webshop can give your company an edge over the competition.
Do you feel that your e-commerce platform cannot grow with your company or your B2B platform cannot keep up with the latest trends? Then it might be time to change platforms.