As a webshop owner, you’re always looking for ways to increase the revenue of your B2B e-commerce shop. This should not come at cost of positive customer experience and UX.
The following tips will guide you in the right direction!
Inform and convince
Don’t be too modest in the product information section. Inform your customers well about the product you’re selling. You might be able to convince customers with product reviews. Once a product has some reviews, it works reassuring and radiates reliability.
Show page visitors how your B2B e-commerce webshop is different from the webshops of the competitors. What are your unique selling points? Why should a potential customer buy from you? Take this serious so that you can convince people to purchase in your B2B webshop.
In a B2B setting, outbound marketing is one of the most often used types of marketing. This means that the target group is actively approached. You can turn this around and let potential customers come to you instead. That’s where marketing automation comes into play. You can use the data about your target market to contact them personally. In this way, you can gain new relevant and potential customers and boost your B2B e-commerce revenue.
Spend time on customer experience
A happy customer means a loyal customer. Make sure that your customers have a good experience. This means, among other things, that your B2B webshop should be user friendly; visitors should be easily able to find the products they’re looking for. Payment should be flawless, so that visitors won’t leave during the checkout process or leave products in the shopping cart. It would be a shame to miss this extra revenue.
Get started with Search Engine Optimisation (SEO)
There are several online marketing channels that you can use to get more traffic on your website, and eventually realise more revenue. Think about social media or paid advertising through Google Ads. But did you already have good look at the capabilities of SEO? Also for B2B e-commerce webshops, visitors orient themselves online through search engines. It is important to be visible in the organic search results and have a good position. The higher the organic position in the search results, the higher the chance that you will generate an increase of traffic to your site. SEO is a long term strategy that needs more than only quality content. That’s why it’s important to be well informed and advised about it.