Integrated customer journeys
With Marketing Cloud, your marketing team has one central platform where all marketing activities come together. For example, in Marketing Cloud, you manage all your social media campaigns and marketing funnels and other automated workflows, but you also easily send text messages, apps, or push notifications to customers. This allows you to efficiently connect with your customer across channels at every stage of the customer journey.
Lead qualification and AI-forecasts
All data from prospects and interactions through different channels come together in one data management platform. This gives you a much more complete picture of your potential customers and allows you to qualify leads based on data. The result? Sales can spend its time on warm leads, who are ready to make a purchase decision. But the real benefit lies in the application of artificial intelligence, which gives you accurate predictions about future sales based on your pipeline. This allows you to anticipate earlier and better and you will no longer be surprised by growth.
Optimize your customer experience
You can easily link Marketing Cloud with other Salesforce tools, such as Service Cloud and Sales Cloud. As a marketer, you can see, for example, that a customer called a service employee yesterday in frustration, so you postpone that enthusiastic automated mail full of cross-sell and up-sell possibilities for that moment.
