About Eduard
For twenty years, Eduard has been making custom-built trailers. The opening of a new factory in Lommel, Belgium, has massively increased its production capacity. The company is rapidly expanding across Europe, relying on a strong network of dealers. To manage this growth and improve service for dealers and customers alike, the next step in digitalization was essential.
The Challenge
Customers looking for a trailer can choose from over 10,000 variations at Eduard. At the new production facility, 100 employees work to meet all these specific demands. This immense freedom of choice creates a complex puzzle when it comes to managing sales, production, and service. Managing Director Eduard Saris recognized that digitalization and automation were key to mastering this complexity and accelerating growth.
The challenge was twofold: ensure an efficient process from order to delivery, while simultaneously offering dealers and end customers an excellent service experience.
The Solution
To streamline its operations, Eduard chose Salesforce. The platform became the company’s central hub. “Salesforce has become the center of our business,” says Eduard Saris. “We started with relationship management and e-commerce, which provided a foundation that we continue to build upon.”
Together with Welisa, a complete digital landscape was established. All processes related to sales, relationship management, service, marketing, and e-commerce are now managed within Salesforce. One of the most significant innovations is the dealer portal. Here, dealers can manage everything themselves: placing orders, viewing their order history and invoices, and submitting service requests.
“Everything related to sales, relationship management, service, marketing, and e-commerce is now handled in Salesforce.”
The Result
Thanks to the implementation, Eduard now has a complete overview of its entire operation. With all customer data in one central location, automated marketing, and a standardized service process, efficiency has increased significantly. The results are tangible: performance in sales, order processing, and production has improved considerably.
The portal allows dealers to work faster and more easily, which strengthens the partnership and helps them provide better service to their customers.
A Partner That Thinks Ahead
According to Eduard Saris, the collaboration with Welisa is crucial to their success. “Together, we can roll out innovations quickly. They speak the same language we do. Welisa is an ambitious, dedicated club with a no-nonsense culture, always willing to go the extra mile. Their focus on B2B companies makes them a perfect match for us, and they were able to provide excellent advice.”
With a scalable platform and a reliable partner, Eduard looks to the future with confidence.
“We will continue to expand the system. It’s all about creating the best dealer and customer experience.”
