PILLOWISE

Pillowise offers a unique new take on personal sleep comfort. The custom made pillows are perfectly tailored to the body. Moreover, since the implementation of Salesforce, Pillowise’s marketing has also been better geared to the customer.

It’s important that a pillow isn’t too high or too low, says Tiffany Proctor. She is Sales Manager at Pillowise in the United States. A customized Pillowise pillow will perfectly align your cervical spine and keep you aligned throughout the night. The ergonomic pillow, which ensures the customer the best sleep, is manufactured with great care in the Netherlands.

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Detailed picture of customer behavior

Pillowise works with a small team from the United States. To be efficient with time, the company uses marketing automation. Pillowise chose Welisa to implement Pardot, the marketing automation application from Salesforce. Welisa has written several customer journeys together with Pillowise. The customer is included in a customer journey from A-Z, in small steps. It offers the customer tailormade information and provides insight into the customer’s involvement with the product. Salesforce provides Pillowise a richer, more detailed picture of potential customer behavior.

More prospects and more customers

Tiffany is very happy with Pardot. “We are seeing the benefits of Pardot already. We are able to see which campaigns are most engaging and effective.” In the future she sees Salesforce continuing to bridge the gap between customer relation and sales management. “Marketing automation allows us more time to focus on overall strategy and nurturing the leads that show real promise. That means more prospects, and more customers.”

“Thanks to Salesforce, we have a detailed picture of our customers”

The company Pillowise

Makes custom pillows that assure the customer the best sleep comfort
Manufactures the pillows with great care in a Dutch factory
Recommended by more than 5,000 physiotherapists and sleep specialists worldwide
Achieve high sales with a small team

The challenge

With little manpower for sales, Pillowise wants to generate a lot of leads
Marketing automation is an effective way to do this
Pillowise asked Welisa to implement Pardot from Salesforce

“We see which campaigns interest customers the most and which are the most effective”

The solution

Welisa formulated several customer journeys together with Pillowise
These have been elaborated in Pardot, the marketing automation application from Salesforce
Because the customer is now included in the customer journey from A-Z, the marketing can be applied very specifically and the customer progresses further in the customer journey

The results

Pillowise can see which campaigns are the most interesting and effective thanks to Pardot
Customers can be addressed in a way that exactly matches their personal place in the customer journey
Pillowise has more prospects and more customers thanks to Pardot’s automatic marketing