Director-owner Jan Siebelink started Sieplo in 2006. That turned out to be a good idea, because Sieplo now employs 25 people and sells its hydraulic, electric, and robotized feeding systems throughout Europe, Canada, and Russia. Jan wants to grow with the company. Salesforce helps him to realize that ambition because it allows crucial business processes to run smoothly.
‘Salesforce gives us a lot more insights than we had before.’
Jan was looking for a good CRM system, which sellers could easily work with on-the-go via their mobile. “A system like that should be simple, clear, and available everywhere. Moreover, I thought it would be nice if it could be widely deployed, so you won’t have to work with all kinds of systems. “One system for sales, marketing, and service. Salesforce achieved that. In fact, the dealers are now also connected to our Salesforce platform.
Dealers assemble machines in Salesforce
Jan came into contact with Welisa through its network. “It seemed to be a great fit after our first meeting. Welisa understands my business and knows the agricultural sector, so they were the right partner to implement Salesforce with us. “In addition, Welisa devised a product configurator for dealers during the process. “Instead of endlessly browsing the price book, dealers can now configure the machine their customer is looking for in just a few clicks. The price is then immediately rolled out. ”
Hands-on and fast
The colleagues are involved in the implementation and are well trained in how to use the system. Salesforce gives us a lot more insights than we had. “Colleagues are very positive. Especially about mobile usability. When you are on the road, it is fantastic. I was recently on the road in France and experienced how useful it is to have insight into your client’s file. “Jan is happy with Welisa’s contribution. “Welisa is very hands-on. The project was not made too complex in advance, we just started. A tuning here and there and on again. The strength of Welisa is that you can start small and quickly have something working. You can then gradually build on that. ”