Tover
Tover makes purposeful games that have a positive impact on the quality of life of people with dementia, for example. The Tover tables are already going around the world after 6 years. Salesforce makes it possible to scale up.
It works like this: the Magic Table projects the games on the table or on the floor. For example, players can touch a projected ball and pass it to each other. Thusly, people with cognitive challenges are stimulated in a new way while also interacting with one another. In this way, people with cognitive challenges are stimulated in a new way and they interact with each other. Developing purposeful games is Tover’s core business.
Working efficiently
Tover has grown from a start-up into a scale-up organisation. In order to scale up, it is useful to simplify and streamline business processes. That is one of the tasks of Tom Schild, as a user centered process designer at Tover. He makes processes fit together effectively. “I like to think from my colleagues’ point of view: ‘what do they need to be able to do their work efficiently every day’? Salesforce helps us optimize this process. The generated leads automatically come into Salesforce, after which we can convert them to opportunities and send out offers. When a deal is closed, Salesforce automatically sends the financial data to our financial system, so we can easily draw up invoices.”
Information for all colleagues
The purposeful games are software products. Therefore, a link between the subscription registration and Salesforce was an obvious choice. Tom stated: “When a customer has ordered a subscription to a new game, Salesforce activates it immediately” Salesforce also serves the Operations department. “They know exactly where a certain Magic Table needs to be sent to for a specific date. It’s great that everyone has or can easily find all of the necessary information. For example, our marketeers can easily track campaigns thanks to the insight into leads. Tover works with distribution partners abroad who take care of sales themselves. At the moment, Tover products are already sold in various European countries and in Canada, America, and Oceania. We expect considerable growth. Salesforce ensures a uniform sales process. It forces us to make choices and thus creates more clarity for the sales process. The more you automate, the easier it is to scale up. We are working on a customer portal, which will also be linked to Salesforce. Although, we don’t want to lose sight of the fact that we are making a product for health care The human touch is important in that respect.”
Good click with Welisa
Tom worked with Welisa during the implementation of Salesforce. Tom recounted, “I really like their speed and flexibility. Welisa is open to new ideas and switches quickly when something doesn’t work. That’s the strength of Welisa. We had to pull out all of the stops during the go-live. Welisa’s effort was always at 100% and were able to go the extra mile at that point. I don’t know what other company would have done that with so much dedication. Welisa is a young and flexible company which suits a growing company like Tover. We have a good click, the same sharpness, and the same goal. Working with people who strive to achieve the best possible result also motivates you to perform optimally yourself.’
'Welisa works with dedication. We have a good click, the same focus and the same goal. This also motivates us to perform optimally ourselves'
Tover ‘The company’
- Delivers Magic Tables to 5500 care institutions worldwide
- Designs purposeful games based on scientific evidence
- CEO and Founder Hester Anderiesen Le Riche obtained her PhD at Delft University and developed the Magic Table.
- Started as a start-up 6 years ago and is now a scale-up phase
- Employs 70 people in the Netherlands and Germany
- Sells the products in America, Canada, Oceania, Benelux, Denmark, Germany, France, Sweden, etc.
- Aims to have 30 million players in 2030
Challenges
- Store and view customer data
- Insight into lead generation
- Load quotations and maintain an overview of the sales process
- Automate and optimize manual actions
- Automatically create our game subscriptions
- Linking financial and customer data with the financial system
The Solution
- Welisa implemented Sales Cloud and Service Cloud
- Welisa developed a feature within Salesforce that allows subscriptions to serious games to be activated instantly
- Welisa developed a link to the financial system that allows for easy sharing of financial data
'The more you automate, the easier it is to scale up'
Results
- The sales and marketing staff have clear insight into the customer base and leads
- Less manual actions are needed through automation and integration with the financial system Exact Online
- Employees from different departments have access to the necessary and correct information
- Customers can start using the game subscription immediately after signing up
The future
- Further automation of internal processes
- Link with customer portal
- Access to Salesforce for sales partners worldwide, creating more insight in the global sales process
