When you think of marketing automation it’s usually linked to B2C webshops. However, you can use marketing automation for your B2B webshop as well. A great way to increase your leads and/or sales.
Marketing automation: what is it?
Marketing automation is the automation of marketing activities using software. That way you get a complete picture of the customer journey: from orientation to purchase. This allows you to reach the right people at the right time and show them – for example – relevant content.
Successful marketing automation for B2B ecommerce
It’s important to keep in mind that not everyone in your target audience needs the same information at the same time. Therefore, think carefully about how you are going to target en create segments within that audience. These few tips below get you on the right track, so you can effectively use marketing automation for your B2B webshop.
Segment your audience
Do your products or services appeal to a specific target group? Try to create segmentations. How? By means of personas! That way you get to know your target group well and you know how and when to approach this target group.
Mapping customer journey Map the customer journey. This provides insights into what people are looking for and what they need.
Measure things and you know things! Measure the results of your marketing automation activities. Based on those results you can start a follow-up campaign
Share relevant content For example, write about certain themes that are important and relevant to your market. You not only show potential customers that you know what you’re doing, you also build some kind of bond with them.
Use the right tools ans/or software Marketing automation saves you and your colleagues a lot of time and work, if you use the right software or tools. Analyze in advance which tools meet the wishes and needs of you and your company.
Applying marketing automation
There are some activities / processes to which you can apply marketing automation. For example:
Testing with landing pages or colors
Obtain insights in your website visitors
Automatically sending mailings for specific target groups