Attracting new customers is difficult, but retaining them as a customer is not something you should think too lightly about either. After all, customers expect a lot more from you and require much quicker assistance. Good customer service is essential for this! Salesforce Service Cloud can help you with this. Service Cloud is a cloud-based customer support application, built on the Salesforce platform. It helps your company provide fast and personal customer service, so you can quickly respond to the customer’s needs.